Billy Ray S. De La Cruz

Digital Marketing Specialist

Phone: (734) 432-3132
Fax: (844) 777-8159
Email: billy@formyplan.com
 vCard

Billy Ray De La Cruz is the Digital Marketing Specialist at Estate Planning & Elder Law Services, P.C., drawing on nearly two decades of experience in journalism, publishing, and communications to help connect the firm with the people and communities it serves.

At the firm, Billy’s mission is to help ensure that important conversations about planning, protection, and the future reach the families who need to hear them. He recognizes that estate planning and elder law are deeply personal subjects, often involving family, independence, difficult decisions, and questions people may prefer not to think about until they have to. For him, communicating about these issues requires more than simply getting information in front of people. It requires understanding how to make that information feel relevant to their lives.

Through thoughtful communication and creative storytelling, Billy works to make the firm’s message informative, approachable, and meaningful while remaining true to the knowledge and guidance of the firm’s attorneys and team. He especially values the opportunity to take subjects that can initially seem distant or complicated and find the human story within them, helping people see how those conversations may relate to their own families and futures.

Before joining Estate Planning & Elder Law Services, P.C., Billy built a career across journalism, publishing, and digital media, including many years in editorial leadership. Rather than leaving journalism behind, Billy sees his work in digital marketing as an extension of it: understanding an audience, asking what matters to them, and finding the clearest and most engaging way to tell a story.

Billy earned his Bachelor of Arts in Mass Communication, majoring in Journalism, from Centro Escolar University in Manila, Philippines.